I turn brand and creative into pipeline for B2B SaaS.

Fractional brand and creative lead for funded teams between their last round and their first marketing leader. I write the story, direct the launch film and report it in pipeline.

Book a 30-minute working session

See how the Teardown works

Free. Bring what’s stuck and leave with a read on it. If there’s a fit, you get a written scope and fixed price within 48 hours.

Brands I've worked with

and many more

3 Quarters

Over Pipeline Target

Brought US, EU and APAC agency work in-house as one complex, global creative team.

400%

Creative Output in One Quarter

A follow-the-sun creative model I started at AskNicely and scaled at Rosetta Stone. Global teams on an 18-hour production cycle outperform local ones, and at its peak the model quadrupled content production in a single quarter.

5x

Pipeline From a Product Launch

A series of 30-second spots built to work in paid, earned and sales prospecting.

+30%

Marketing-Sourced Pipeline

A repositioning carried through one integrated campaign, with +44% site visits.

Fifteen years from tech copywriter to VP of brand: developer marketing, content, creative and brand, run with teams across seven-plus time zones. Remote, USA.

This is for you if…

You’re the founder, and you’re still acting as CMO.
You’ve raised a round and don’t have a marketing leader yet.
You’ve opened a Head of Marketing role, and the work can’t wait for the hire.
Your story worked on investors but isn’t turning into pipeline.
You’re paying agencies and can’t point to what they’ve moved.
You need results you can show your board in weeks, not quarters.

See how the Teardown works

Where brand meets growth

I’ve spent my career connecting brand and revenue: running global creative teams, rebuilding company stories so sales can use them, and moving agency spend back into demand gen.

How I run marketing

The operating habits behind the results.

In-house first, led through managers

I build one creative services team of writers, designers, video producers and strategists, and I write the roles and hire for them myself. Most recently that meant five people managers across seven-plus time zones.

Audit the retainers before asking for budget

Money saved on overlapping agencies goes into demand gen. Capital efficiency means moving operational waste into programs that convert, with no drop in creative quality.

Brand measured where finance looks

The top-of-funnel story feeds demand gen, and sales enablement is built on the same story. I report on pipeline, sales cycle and demo volume before awareness.

AI for speed, people for taste

I use AI every day for buyer research, message testing and first drafts, and I run messaging work in two-week cycles. Positioning and the final call stay with people.

Selected work

$100M+ ARR B2B SaaS
400% Creative Output | 3 Quarters Over Pipeline Target

Global Creative Consolidation

Creative production was split across the US, EU and APAC, with overlapping agency retainers and nothing connected to pipeline. I audited every vendor, brought the core capability in-house as one creative services team, and rebuilt the top-of-funnel story so it fed demand gen. Led through five managers across seven-plus time zones.

Repositioning
+44% Site Visits | +30% Marketing-Sourced Pipeline

From Accessibility Tool to Content Platform

The market knew the product for accessibility. The company was now selling a broader platform to content executives. I put the budget behind one integrated campaign with an interactive microsite at the center, then carried the same story through a flagship guide, blog series, email, social and paid video.

Product Launch
5x Pipeline

Launch Spots Sales Could Use the Same Week

A product launch landed in a tough quarter, with the same team already carrying a site rebrand and AI SEO product messaging. I directed a series of 30-second spots built to work three ways: paid, earned, and as an opener for sales prospecting.

Watch the 30-second spot in Credits →

Rebrand
+15% Commercial Revenue

A Rebrand Built for Sales

I led a corporate rebrand and website redesign, aligning the brand story with product and sales enablement.

Self-Service Brand
Hundreds of Content Pieces a Month

A Brand the Whole Company Could Use

I built a tightly controlled brand into a self-service design tool, so sales, the C-suite, customer success, product, legal and research could create their own content. That opened up hundreds of pieces a month and drove marketing and brand wins across the entire org.

Content Engine
+25% Organic Traffic | +30% Demo Signups

An Inbound Content Engine From Scratch

I built an inbound content engine from scratch. Beyond the lift in traffic and demo signups, the sales cycle got 15% shorter.

Paid Media
4:1 ROAS

Paid Campaigns for Fortune 100 Brands

I managed six-figure budgets for Fortune 100 brands as both copywriter and paid media specialist, returning $4 for every $1 spent.

Also: led Intel’s global D&I content strategy. At Quality Drugs: an 800% sales increase for DTC brands.

thecreative
pipeline

Performance Creative Tests.Growth You Can Measure.

The newsletter

A weekly note on testing creative and marketing at B2B SaaS companies: what I tried, what broke, and what added up.

Subscribe on Substack

Ways to work together

Start with the Teardown. If it’s a fit, the Sprint and Interim pick up where it leaves off. Already paying agencies? I also run a two-week Retainer & Agency Audit.

Pipeline Story Teardown

START HERE · 10 BUSINESS DAYS

An audit of your homepage, positioning, launch and sales assets, and content against your pipeline goals. You get the top three places your brand is leaking pipeline, a prioritized 90-day plan and a 60-minute readout with you. Fixed fee, fully credited toward any Sprint if you continue within 30 days.

Positioning Sprint

THREE WEEKS

Positioning, the core story and messaging your sales team will actually use. Add three more weeks and launch creative runs in paid, earned and outbound the same week.

Interim Marketing Lead

Three-month minimum

I run and rebuild your marketing team, fix reporting so brand shows up where finance looks, and help you hire the permanent leader. I build things your permanent hire inherits instead of rips out.

Book a 30-minute working session

Credits

The talks, films, campaigns and writing behind the case studies.

Director · 2023

Product launch spots

A series of 30-second and 6-second films for paid, earned and sales prospecting.

Group Creative Director · 2021

Today We WFH

Brand film for Rosetta Stone Enterprise.

Creative Director · Quality Drugs

SpellcasterFX brand film

Brand film and a vertical creator cut for a boutique guitar pedal maker.

Creative Director · Quality Drugs

Twenty Nine Pines launch film

Launch film for a new jewelry brand.

Creative Director · Quality Drugs

Matthew Thomson studio film

Studio film, made alongside a full brand identity.

What people say

Zeke knows brand marketing better than anyone I’ve ever met. He understands both the creative and business side of brand marketing, connecting brand messaging to concrete business goals.

JESSICA NAVARRO · CONTENT AND BRAND STRATEGIST, REPORTED TO ZEKE.

This guy knows his stuff, and that stuff is Brand. Zeke is oddly trendy, while also being strongly analytical and strategic, and above all else, approachable.

AMANDA AKARI · SENIOR PROJECT MANAGER, REPORTED TO ZEKE.

Zeke is one of the most passionate and creative people I have ever worked with. He is amazing at cross-functional communication and projects.

LAYTON CHANEY · HEAD OF CUSTOMER SUCCESS, ASKNICELY.

Zeke is one of those rare content guys who understand how an entire business works. He can write, like fast, but he also can do growth, PR, social, and pretty much anything else that’s in front of him.

NICHOLAS SAYERS · FOUNDER, MANAGED ZEKE.

Zeke is not only a branding genius and creative powerhouse but also an absolute blast to partner up with.

CONNY Á REYNATRØÐ · SENIOR CONTENT MANAGER, REPORTED TO ZEKE.

Zeke knows so much about copywriting and content creation, and his feedback always pushed me to think differently and produce better work. He truly made me better at what I do.

AVA CRAMP · COPYWRITER, REPORTED TO ZEKE.

He constantly encouraged our team to think outside of the box. Zeke made sure that everybody in our team felt heard and valued.

VICTORIA RAMIREZ · SENIOR GRAPHIC DESIGNER, REPORTED TO ZEKE.

His data-driven approach to content marketing demonstrates a commitment to converting traffic. His highly creative approach to creating brand stories comes second nature to him.

JEREMY STEINMAN · MARKETING DIRECTOR, CLIENT.

I was immediately impressed by how quickly he was able to get up to speed and create on-brand content that provided value to our team and our audience.

ANNE ANGELE · MARTECH CONSULTANT, SAAS TEAMMATE.

Ezekiel brings an incisive and versatile ability to pen copy with a distinctive voice that stands out from the average.

TOM BRIGGS · FOUNDER, EPIGRAPH, MANAGED ZEKE.

Read them on LinkedIn

Tell me what’s stuck.

Book a 30-minute working session

Or email hello@ezekielrudick.com

Not ready to book? Find the leak yourself.

12 checks to show where your brand is losing pipeline. Takes 15 minutes, and you'll need your homepage, your last launch and your latest sales deck.

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