For funded B2B SaaS teams
The Pipeline Leak Checklist
12 checks for teams between their last round and their first marketing leader. It takes about 15 minutes. Open your homepage, your last launch and your latest sales deck, then tick a box only if you could prove it today.
Story
Homepage
Launches
Sales assets
Content
Spend and reporting
Your score: 0 of 12
10 to 12
The foundation is sound.
Fix the one or two gaps before you add budget.
6 to 9
You have leaks, and more spend will make them more expensive.
Start with the section where you scored lowest.
0 to 5
The story probably isn't carrying through to pipeline yet.
Fix Story first, because every other section depends on it.
Want a second opinion?
The Pipeline Story Teardown finds the top three places your brand is leaking pipeline and gives you a prioritized 90-day plan in 10 business days. Start with a free 30-minute working session.
Book a 30-minute working session